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クールジャパン機構様の元へ2019 Miss SAKE 春田早重が表敬訪問に伺って参りました。

A courtesy visit to Cool Japan Fund

[English Follows]

皆様、こんにちは。2019 Miss SAKEの春田早重です。3月25日、Miss SAKEの活動にご後援を頂いております、クールジャパン機構様の元へ表敬訪問に伺わせて頂きました。





日本酒の歴史を学び、改めてその奥深さを深く感じたことで、日本酒の素晴らしさを世界中の一人でも多くの方にお伝えして参りたいという気持ちがより一層強くなりました。今後も日本酒と日本文化のアンバサダーであるMiss SAKE として精一杯励んで参りたいと思います。


2019 Miss SAKE 春田早重

[for English Speakers]

Hello, everyone. This is Sae Haruta, 2019 Miss SAKE Japan. On March 25th, I made a courtesy visit to Cool Japan Fund Inc., which has officially supported our activities as Miss SAKEs.

Cool Japan Fund Inc. was founded in November 2013 as a public-private fund with the aim of supporting and promoting the development of demand overseas for excellent Japanese products and services. Since its establishment, it aims to commercialize the “Cool Japan” and increase overseas demand by providing risk capital for businesses across a variety of areas, including media & content, food & services, fashion & lifestyle and inbound.

Japan has many world-famous attractions, including Japanese food registered as UNESCO Intangible Cultural Heritage, tasteful cityscapes, services, advanced technology, and traditional products and so on, and I would like to put SAKE on a world common list about Japanese great cultures. Sake is made from rice, which has been supporting the Japanese diet since ancient times, and its origin dates back more than 2,000 years ago.

Sake, made from the staple food of the Japanese people, was considered as something very sacred. When various rituals began to take place along with the development of rice cultivation, people dedicated their sake to God. This was done in order to thank the God for the harvest and pray for a good harvest the following year. Sake, once dedicated to God, is called “Omiki” and  there is a custom that all participants have it after the festival with appreciation as a “leftover” from God. This custom has been passed down as “Naorai” (feast) even today.

SAKE is indispensable on New Year’s Day (to pray for state of perfect health over the year), weddings, festivals, and other special occasions, and has been deeply rooted in the lives of Japanese people. I think SAKE is a symbol of Japanese culture.

Once again I learned the profoundness of SAKE from its history, and now I feel even stronger that I want to spread the greatness of SAKE to people around the world. I will continue to make a great effort as Miss SAKE, an ambassador of SAKE and Japanese cultures.

It was an honor for me to have a chance to greet people from Cool Japan Fund. I extend my deep appreciation to them for making a valuable time in their busy schedules.

Sae Haruta, 2019 Miss SAKE Japan



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