Hello everyone, this is Chisato Tateno, 2025 Miss SAKE Japan.
On Sunday, September 28, I had the pleasure of participating in the “Mie Local Sake Festival at Suzuka Grand Festival” held at Bentenyama Park, together with the following 10 members of Miss SAKE.
It was a special occasion where local sake from 24 breweries across Mie Prefecture were brought together in one place.
2024 Miss SAKE Japan – Yuri Minami
2024 Miss SAKE Runner-up – Chinami Terasaki
2024 Miss SAKE Runner-up – Urara Miyazawa
2024 Miss SAKE Kyoto – Tomoka Tsuda
2024 Miss SAKE Ibaraki – Watano Inoue
2025 Miss SAKE Japan – Chisato Tateno
2025 Miss SAKE Nagano – Misaki Uchida
2025 Miss SAKE Nara – Aya Yasui
2025 Miss SAKE Hyogo – Nagisa Hashimoto
2025 Miss SAKE Osaka – Madoka Ogino
About “Mie Local Sake Festival at Suzuka Grand Festival”
This event was organized primarily by 11 Junior Chambers from Mie Prefecture, aiming to promote the charm of Mie and revitalize the local community. Visitors could enjoy local specialties, gourmet foods, and—at the “Mie Local Sake Festival” corner—experience a unique space featuring 24 sake breweries from across the prefecture.
At the Miss SAKE booth, hosted within Linkage Co., Ltd.’s space, we also carried out awareness activities on women’s health and beauty, such as a “Menstrual Pain Simulation Experience” and “Koji-based Lotion and Pack Trials.”
Event Details:
Date: Sunday, September 28, 2025, 16:00–20:00
Venue: Bentenyama Park (1224-1 Sansho 2-chome, Suzuka City, Mie Prefecture)
Access: 5-minute walk from Kintetsu Hiratacho Station
Participating Breweries:
Shimizu Seizaburo Shoten (Suzuka) – Zaku
Kiyasho Shuzo (Nabari) – Jikon
Gensaka Shuzo (Oodai) – Hachibei
Hayakawa Shuzo (Komono) – Tabika
Takijiman Shuzo (Nabari) – Takijiman
Nakai Shuzojo (Iga) – Mienishiki
Moriki Shuzo (Iga) – Rumiko no Sake
Kankoubai Shuzo (Tsu) – Kankoubai
Takahashi Shuzo (Yokkaichi) – Ten-yuurin
Goto Shuzojo (Kuwana) – Hayate
Ota Shuzo (Iga) – Hanzou
Wakaebis Shuzo (Iga) – Gizaemon
Hosokawa Shuzo (Kuwana) – Ageuma
Maruhiko Shuzo (Yokkaichi) – Mie no Kanbai
Imuraya (Taki) – Fukuwagura
Kawabu Jozo (Taki) – Hokosugi
Ishikawa Shuzo (Yokkaichi) – Fukii
Miyazaki Honten (Yokkaichi) – Miya no Yuki
Ito Shuzo (Yokkaichi) – Uzume
Kagura Shuzo (Yokkaichi) – Kagura
Shinra Shuzo (Matsusaka) – Musou
Hayakawa Shuzobu (Kawagoe) – Tenkei
Nakayama Shuzo (Matsusaka) – Ise Ebi
Adachi Honke Shuzo (Asahi) – Sei
Smiles and Conversations Sparked by a Single Cup
This time, I mainly assisted at the booths of Kawabu Jozo (Taki, brand: “Hokosugi”) and Hayakawa Shuzo (Komono, brand: “Tabika”), helping guests enjoy tastings from various breweries. The festival welcomed a wide range of visitors—from devoted sake lovers who brought their own masu cups to those who rarely drink sake. We introduced many varieties, from light and fruity brews to rich and full-bodied ones, based on each guest’s preferences.
Many people commented, “This is the most delicious sake I’ve ever had,” and some returned repeatedly to enjoy their newfound favorites. I was delighted to stand at the forefront of promoting sake as an approachable and beloved beverage, connecting directly with so many attendees.
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Listening to Women’s Voices
At the Linkage Co., Ltd. booth, we also carried out awareness activities addressing women’s health challenges, including the Menstrual Pain Simulation Experience and Koji Skincare Trials (koji hand packs and lotions). Many women and families stopped by the booth. Using slides and materials, we first explained the simulation activities previously held at the Kyoto Health Room and Expo 2025 Osaka, Kansai, Japan. Visitors then experienced the koji-based hand packs and lotions firsthand.
Participants shared encouraging feedback such as:
“I’d love for my husband to try the menstrual pain simulator.”
“I want to try making koji lotion at home.”
These positive responses reminded me of the importance of sharing awareness around women’s health and the natural benefits of sake and koji.
Through the Mie Local Sake Festival at Suzuka Grand Festival, I once again felt the profound power of sake and koji to bring people together and convey the unique charm of each region.
As Miss SAKE, I will continue to promote not only cultural exchange through sake but also initiatives that support women’s health and lifestyles—striving to be a presence that contributes meaningfully to society.
Chisato Tateno
2025 Miss SAKE Japan
