Announcement of the Display of the “2026 Miss SAKE Recruitment Poster” at Shibuya Station

Hello everyone,
I am Chisato Tateno, Miss SAKE Japan 2025.

We are pleased to announce that the “2026 Miss SAKE Recruitment Poster” will be displayed inside Shibuya Station. This poster is being showcased with the aim of widely sharing the philosophy of Miss SAKE—an ambassador program dedicated to promoting the appeal of Japanese sake and Japanese culture both domestically and internationally—and of encouraging women who carry a passion for sake and Japanese culture to take a new step forward and embrace fresh challenges.

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◆ Display Schedule & Locations

Display Period:
From Monday, December 8, 2025

Location:
B3F, Shibuya Station (Tokyu Toyoko Line / Tokyu Den-en-toshi Line)

Seeing the poster displayed in an area bustling with people, including many international visitors and members of the younger generation, I was deeply struck by its strong presence and once again keenly felt the significance of this initiative. I sincerely hope that this single poster will serve as a catalyst for expanding a new circle of people who take interest in the charm of Japanese sake and Japanese culture, and who aspire to pass these traditions on to the future. If you happen to be nearby, I would be delighted if you could take a moment to stop and have a look.

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◆ Application Guidelines

Selection Criteria
Women with a genuine interest in Japanese sake and Japanese culture
Women with a strong awareness of and commitment to social contribution
Women who possess a global perspective
Women who strive to cultivate inner and outer beauty

Eligibility Requirements
Aged 20 to 39 as of April 1, 2025
Unmarried women
Must hold Japanese nationality
＊No height requirement
＊No swimsuit judging
＊Applications may be submitted with photographs in Western attire (kimono is not required)

Prize & Responsibilities
Grand Prize: ¥3,000,000
The winner will serve as 2026 Miss SAKE Japan, engaging in ambassador activities both in Japan and overseas
＊Please note: Ambassador activities are unpaid; all necessary expenses related to official activities will be covered by the organization

▼ For details and the application form, please visit:

▼ VOICE: “Why did you apply for Miss SAKE?”

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Miss SAKE is an ambassador program conducted without swimsuit judging or height restrictions, placing great importance on each woman’s individuality and values. In addition to supporting the growth of the sake industry, Miss SAKE is committed to the preservation and global promotion of Japanese culture, as well as to social contribution. The display of this poster was made possible through a rigorous review process that recognized these principles and their social significance. I am truly delighted that this opportunity allows more people to learn about the meaning and value of Miss SAKE’s activities.

Thank you very much for your continued warm support and encouragement for Miss SAKE.

Chisato Tateno
Miss SAKE Japan 2025