Hello everyone,
I’m Chisato Tateno, 2025 Miss SAKE Japan.
On Saturday, October 25, I had the pleasure of joining the 12th Washu Festival @ Osaka Bay Tower, which was held over two days, October 25 (Sat) and 26 (Sun).
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About the Washu Festival
The Washu Festival is a Japanese sake celebration held three times a year (spring, summer, and autumn) in Tokyo and Osaka, bringing together sake breweries from across Japan to showcase their finest labels. This autumn’s theme was “Find the perfect sake for the New Year season! Enjoy Aki-agari, warm sake, and premium selections.” A total of 28 breweries participated, offering more than 149 varieties of sake. Visitors enjoyed an impressive lineup of autumn specialties such as hiyaoroshi (seasonal sake), rich and umami-forward kanzake (warmed sake), and other selections perfect for the cooler months.
This year also introduced a new feature, the “AI Washu Festival Concierge.”
By scanning the QR code printed in the event pamphlet, guests could receive AI-generated sake recommendations tailored to their preferences—whether looking for a specific flavor profile or a sake pairing for a particular dish.
Throughout the venue, visitors were animatedly exploring and discovering their own “special cup,” creating a lively and festive atmosphere from start to finish.
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Craftsmanship and the Blessings of Nature in Every Cup
As part of the festival’s program, I joined the brewery booth introductions, a beloved Washu Festival tradition.
At the beginning, I was honored to take the stage as Miss SAKE to offer a self-introduction and greeting, then joined the event’s first-day MC, Aki Yoshikawa (TV personality & certified sake lecturer), in visiting each brewery’s booth to interview the brewers. To my delight, I learned that some breweries were not only offering autumn-limited sake and aged koshu, but even freshly finished shinshu brewed this very month. Even among the many varieties of hiyaoroshi, each brewery showcased a unique personality in flavor, aroma, and aftertaste—reminding me once again of the incredible diversity of Japanese sake.
Sake is truly a drink that expresses the beauty of Japan’s four seasons. Each bottle embodies the wisdom and skill of the brewers, cultivated over generations, and the blessings of Japan’s rich natural environment.
Participating Breweries are as follows;
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Sake:
Akita Meijo (Akita)
Kimura Shuzo (Akita)
Rokkasen (Yamagata)
Sudo Honke (Ibaraki)
Matsui Shuzo (Tochigi, Sat only)
Iwase Shuzo (Chiba)
Kiminonoi Shuzo (Niigata)
Miyao Shuzo (Niigata)
Endo Shuzojo (Nagano)
Chikuma Nishiki Shuzo (Nagano)
Nanawarai Shuzo (Nagano)
Okuhida Shuzo (Gifu)
Fukui Shuzo (Aichi)
Shimizu Seizaburo Shoten (Mie)
Maruhiko Shuzo (Mie)
Koyama Honke Shuzo Nadahamafukutsuru (Hyogo)
Honda Shoten (Hyogo)
Ootani Shuzo (Tottori)
Kumaya Shuzo (Okayama)
Sakai Shuzo (Yamaguchi)
Sachihime Shuzo (Saga)
Mitsutake Shuzo (Saga)
Kawazu Shuzo (Kumamoto)
Chiyonosono Shuzo (Kumamoto)Craft Sake:
Adachi Nojo (Osaka)Shochu:
Ooguchi Shuzo (Kagoshima)Cider:
Kamoshika Cidery (Nagano)Shaoxing Wine:
Ruoye Stream (Zhejiang, China)
Pairing Washoku and Washu — The Taste of Autumn
The venue also featured a variety of food stalls, filling the air with the enticing aromas of Japanese seasonal dishes—perfect for the “season of appetite.” Many guests enjoyed pairing local Osaka specialties and classic Japanese snacks with different sake selections. Dishes such as doteni (stewed beef), horse meat, and grilled seafood made for wonderful pairings, creating a space where visitors could truly savor the harmony between washoku (Japanese cuisine) and washu (Japanese sake).
The experience booth featuring warmed sake (kanzake) drew particular attention, perfectly suited for the cooling autumn weather. By the end of the first session, most of the warm sake selections had completely sold out. Guests delighted in the deep umami and lingering finish that sake reveals when gently warmed—a signature charm of Japanese sake. Feeling the warmth of the cup in your hands while enjoying the rich aroma that unfolds is truly one of the season’s greatest pleasures.
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A Stage Illuminating the Long Autumn Nights
This year’s stage featured remarkable performers.
Behind them hung the powerful and graceful calligraphy of the word “Kyoso” (Co-creation), created by calligrapher Sakiha Nakanishi, who also attended the event in person.
The first day’s stage performance included a soothing jazz session by Yusuke Chikita and Asami Yato (contrabass and piano), whose music beautifully complemented the theme of “long autumn nights.”
Later, Yuri Minami, 2024 Miss SAKE Japan, who was also present at the venue, gave an impromptu rendition of “Sake to Namida to Otoko to Onna” by Eigo Kawashima, receiving heartfelt applause from the audience.
Near the close of the event, I was honored to return to the stage to deliver the closing remarks as Miss SAKE Japan. Having participated in the Washu Festival three times this year—including the summer edition—it was once again a moving experience that reminded me of the seasonal beauty of sake and the precious “once-in-a-lifetime encounters” each cup brings. It was a true honor to share these thoughts with so many attendees and to help conclude such a wonderful event.
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Finally, I would like to express my sincere gratitude to all the visitors who attended, to the brewers who warmly welcomed me, and to the organizers and staff who made this event possible.
The next Washu Festival is scheduled for April 11–12, 2026, with the theme “Celebrate Hanami with Shinshu, Namazake, Sparkling, and Premium Sake!” While there is some time until the next event, this period marks the brewing season when each brewery pours its heart and craftsmanship into creating new expressions of sake.
I look forward to discovering those new flavors together with everyone at the next Washu Festival.
Chisato Tateno
2025 Miss SAKE Japan
