Hello everyone,
I’m Chisato Tateno, 2025 Miss SAKE Japan.
On Saturday, October 4th, I had the pleasure of participating in “Support Noto Breweries! SAKE Marche 2025”, held at the Shiinoki Cultural Complex in Kanazawa, together with Chinami Terasaki, 2024 Miss SAKE Japan Runner-up.
About “Support Noto Breweries! SAKE Marche 2025”
“SAKE Marche” is a beloved annual event where sake breweries and restaurants from across Ishikawa Prefecture come together to showcase the harmony between local sake and cuisine. This year, 26 breweries and 28 restaurants participated, offering visitors a luxurious opportunity to experience the perfect pairing of fine sake and local delicacies.
The theme was “Support Noto Breweries!” — highlighting the resilience of breweries in the Noto region that resumed brewing after suffering damage from earthquakes and heavy rains. For some, it was their first return to the event in two years, moving many visitors with their determination and courage. The venue was filled with warm voices, smiles, and heartfelt wishes for recovery. Through sake, people connected — across communities and generations.
Following our opening greetings on stage, we Miss SAKE representatives toured the booths, meeting brewers and guests alike. Sharing cups of sake, we were reminded once again of the power of sake to create bonds and foster culture. Of the 11 breweries in the Noto region affected by the disaster, only three have been able to fully resume brewing. A portion of the proceeds from this event, organized by the Ishikawa Prefecture Sake Brewers Association, was donated to support the recovery of Noto’s sake breweries.
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今回出店された酒蔵様と代表銘柄は以下の通りです。
＜酒蔵＞
加越「加賀ノ月」
数馬酒造「竹葉」
金谷酒造店「高砂」
鹿野酒造「常きげん」
菊姫「菊姫」
久世酒造店「長生舞」
小堀酒造店「萬歳樂」
櫻田酒造「初桜」
車多酒造「天狗舞」
宗玄酒造「宗玄」
武内酒造店「御所泉」
鶴野酒造店「谷泉」
鳥屋酒造「池月」
中島酒造店「能登末寅」
中村酒造「金澤中村屋」
西出酒造「春心」
白藤酒造店「白菊」
東酒造「神泉」
日吉酒造店「白駒」
福光屋「加賀鳶」
松浦酒造「獅子の里」
松波酒造「大江山」
御祖酒造「遊穂」
宮本酒造店「夢醸」
やちや酒造「加賀鶴」
吉田酒造店「手取川」
Kaetsu – Kaga no Tsuki
Kazuma Shuzo – Chikuha
Kanaya Shuzo – Takasago
Kano Shuzo – Jokigen
Kikuhime – Kikuhime
Kuze Shuzo – Chouseimai
Kobori Shuzo – Manzairaku
Sakurada Shuzo – Hatsuzakura
Shata Shuzo – Tengumai
Sogen Shuzo – Sogen
Takeuchi Shuzo – Goshoizumi
Tsuruno Shuzo – Taniizumi
Toriya Shuzo – Ikezuki
Nakajima Shuzo – Noto Suetora
Nakamura Shuzo – Kanazawa Nakamuraya
Nishide Shuzo – Harugokoro
Hakutou Shuzo – Shiragiku
Higashi Shuzo – Shinsen
Hiyoshi Shuzo – Shirakoma
Fukumitsuya – Kagatobi
Matsuura Shuzo – Shishinosato
Matsunami Shuzo – Oe-yama
Mioya Shuzo – Yuho
Miyamoto Shuzo – Mujou
Yachiya Shuzo – Kagatsuru
Yoshida Shuzo – Tedorigawa
Discovering the New Appeal of Sake in a Gourmet City
Alongside the sake booths, numerous food stalls showcased the region’s rich gastronomy.
I had the opportunity to enjoy exquisite pairings of local sake and dishes, including fresh seafood sushi, tempura, oden, cheese, and grilled meats. Each combination revealed a different side of sake’s versatility, creating a blissful culinary experience unique to Kanazawa — a city renowned for its food culture and refined tastes.
Toward the end of the event, I joined three certified sake professionals on stage for a pairing talk session.
The theme was the pairing of Parmigiano-Reggiano cheese with Japanese sake — a fascinating exploration of flavors. From sweet-and-sour styles and sparkling kijoshu to milk cocktails made with coffee liqueur, each pairing offered a new dimension of taste and harmony that amazed the audience.
The Current State of Noto’s Breweries
As I visited each booth, I spoke with brewers from the disaster-affected Noto region.
Some shared stories such as “our brewery was completely destroyed” or “the street in front of us burned down,” leaving me speechless at the scale of devastation. Yet others proudly poured “miraculously saved sake,” their resilience and deep emotion shining through every word. Hearing their accounts — from the moment of disaster to their ongoing recovery — deeply moved me. Their unwavering spirit, determination to continue brewing, and commitment to their community’s pride left a lasting impression.
Today, only three of the eleven breweries in Noto Area have managed to restart production.
Some are borrowing facilities from other breweries, while others have begun anew in temporary spaces — all persevering through countless challenges. What stood out most was their steadfast dedication to brewing in their hometown, a testament to their pride and love for Noto.
Noto’s sake is more than just a drink —
It is a drop filled with the passion, perseverance, and hope of those who craft it and those who support them.
Through its taste, I hope each of us can share in their spirit of recovery and offer even a small measure of strength in return.
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Through this “Support Noto Breweries! SAKE Marche 2025,” I was reminded of sake’s power to connect people and communities. As Miss SAKE, I remain committed to sharing the dedication of brewers and the beauty of Japan’s sake culture with audiences far and wide.
Looking ahead, the 2026 Miss SAKE Japan Ishikawa Regional Competition has been confirmed.
Through this event, we aim to showcase Ishikawa’s rich nature, cuisine, and craftsmanship, while also bringing greater attention to the ongoing recovery of Noto’s sake breweries.
I sincerely appreciate your continued warm support and encouragement.
Chisato Tateno
2025 Miss SAKE Japan
