A Future That Begins with Empathy
Miss SAKE Participates in Menstrual Pain Simulation + Pre-Kyoto Wellness Room
Hello everyone, this is Yuri Minami, 2024 Miss SAKE Japan.
On March 4, 2025, ahead of International Women’s Day on March 8, we co-hosted the “Menstrual Pain Simulation + Pre-Kyoto Wellness Room” in collaboration with the general incorporated association Luvtelli. The event took place at QUESTION (Kyoto Shinkin Bank), a co-creation hub that serves as a venue for a wide range of community-driven workshops and events. In this space dedicated to shaping the future of society, we had the invaluable opportunity to discuss women’s health issues alongside leaders from both government and business.
Joining the event were Mika Onishi, Representative Director of Miss SAKE, and May Morita, the very first Miss SAKE. I participated together with Wata Inoue, 2024 Miss SAKE Ibaraki, and Tomoka Tsuda, 2024 Miss SAKE Kyoto.
“Learn, Experience, Reflect” Menstrual Pain Simulation + Pre-Kyoto Wellness Room
In addition to the menstrual pain simulation, the event featured the “Kyoto Wellness Room,” where participants could undergo health checks such as body composition, anemia, and bone density testing.
Among the distinguished attendees were Mayor Koji Matsui of Kyoto City, Kyoto Prefectural Assembly members Toru Moriguchi, Yuya Tsuda, and Mitsuki Takeda, as well as executives, directors, and senior management from various corporations and organizations. From the sake industry, Mr. Junichi Masuda, President of Masuda Tokubei Shoten, and Mr. Kenji Ueyama, 2024 Mr. SAKE and producer of Sake World, also joined the experience.
We were also honored by the presence of inspiring female leaders such as Kyoto Assembly Member Kuniko Watanabe, Ms. Masuko Katsuragi, President of the Kyoto Chamber of Commerce and Industry Women’s Association Federation, and Ms. Keiko Sumii, President of Komaruya Sumii. We sincerely thank all the participants for taking part in this initiative to better understand women’s health concerns.
Menstrual Pain Simulation Experience
We Miss SAKE members were in charge of the menstrual pain simulation booth. Using a device called Perionoid, participants wore a pad on the lower abdomen that delivered electrical stimulation to simulate menstrual pain.
Participants were invited to try three levels of pain:
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Mild: similar to the 7th day or pre-menstruation
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Moderate: typical pain during the 3rd or 4th day
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Severe: intense pain usually experienced on the 2nd day
Kyoto Mayor Koji Matsui personally tried the experience and was surprised by the intensity, even at the “mild” level. He commented, “If some people go through this for a whole week, it must be incredibly tough.” When we explained that many women experience this along with other symptoms like back pain, headaches, fatigue, and anxiety, he expressed even deeper understanding.
Voices from Participants
Many male participants were shocked, even by the lowest level of pain, exclaiming “That hurts!” or “I’m sweating!”
One commented, “I can’t believe women endure this without saying anything.”
Others said:
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“I imagined it would be a sharp pain, but it’s a dull, heavy ache. Enduring this nonstop would be overwhelming.”
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“If I felt like this, I wouldn’t be able to work.”
Several corporate leaders offered actionable reflections, such as:
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“We should schedule longer breaks.”
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“We need to make it easier to leave meetings for the restroom.”
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“Our office should stock pain relievers.”
One executive shared, “The first thing I want to do is tell our female employees that we now understand, even just a little.”
Some female participants remarked that their actual menstrual pain was more intense than the simulation. For many, the event was the first time they had the chance to assess and compare their pain with others.
One particularly moving moment was when men and women experienced the simulation together and began naturally talking about it. It wasn’t just about learning—it was about truly feeling and sharing.
Change Begins with Awareness
This experience led me to reflect on how the voices of women in their 20s—like myself—can resonate with society. When leaders and executives take time to listen sincerely to the lived experiences of women, it can spark meaningful change in workplace environments.
What we can do may seem simple: to share our honest experiences, to speak our truth. But I believe that small steps like this are what slowly lead to a better future.
Menstrual pain is not a minor discomfort—it can severely impact daily life.
Expanding understanding of this reality will help create a society where everyone can speak up without fear.
I sincerely hope that opportunities like this will continue, so we can learn and grow together across genders, generations, and professions.
Thank you to everyone who took part.
2024 Miss SAKE Japan Yuri Minami